Bank BTPN’s Financial Performance Before and After Jenius as a Digital Banking Product
نویسندگان
چکیده
Jenius from BTPN has attracted many customers and continues to grow every year. However, further research is needed see the positive impact of on Bank BTPN's financial performance. Therefore, this study was conducted test differences BTPN’s performance before after launching digital bank products. This uses CAMELS indicator as proxy The sample selected by using purposive sampling method. criteria used obtain annual reports (2013-2015) (2017-2019). Based these criteria, a 3 statements obtained. paired t-test method employed examine data SPSS25 software. banking product one When first introduced, it able attract enthusiasm customers, especially young because devices are part their daily life. could not improve significantly just also most people yet familiar enough with banking. analysis that been carried out t-test, results obtained same across all variables tested. indicate there significant between NPL BOPO values BTPN. Meanwhile, other such CAR, ROE, LDR, risk-weighted assets according products, no difference. needs be appreciated become role model for education users since launched in 2016. Keywords: Digital Banking; Financial performance; CAMELS; BTPN;
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ژورنال
عنوان ژورنال: Journal of International Conference Proceedings
سال: 2022
ISSN: ['2621-993X', '2622-0989']
DOI: https://doi.org/10.32535/jicp.v5i5.1980